Previous ESG Initiatives
These initiatives reflect projects and partnerships Mikkeller has supported in previous years. While no longer active, they remain an important part of our ESG journey.
Environment
Zero Footprint (2019–2022)
From 2019 to 2022, Mikkeller participated in the Zero Footprint initiative. During this period, several Mikkeller retail locations in Denmark and the US collaborated with Zero Footprint to collect funds supporting local and regenerative farming projects. The initiative aimed to improve soil health, increase biodiversity, and sequester carbon.
Read more about Mikkeller's engagement in the Zero Footprint initiative here. →
Social
RØde Kors Klub 10
Mikkel Bjergsø, founder and CEO of Mikkeller, was selected as a Red Cross Club 10 ambassador for 2021/2022 with the aim of raising funds for the organization. Together with Mikkeller, he initiated a range of events and projects that raised more than DKK 1 million for the Red Cross. While Club 10 ambassadors are appointed annually, Mikkel Bjergsø continues his engagement as a Red Cross Club 100 ambassador.
Read more about Mikkel's participation in Red Cross Club 10 here. →
Hjernebarnet
Through ticket sales at the Mikkeller Beer Celebration Copenhagen (MBCC), Mikkeller has supported the organization Hjernebarnet, donating more than DKK 500,000. Hjernebarnet is a volunteer-run association that provides parents with tools and resources to homeschool children with brain injuries and other special needs.
People Like Us
Mikkeller collaborated with the brewery People Like Us on several initiatives focused on inclusion and social impact. This included a crowdfunding event and a social beer shop in Copenhagen, which served as a platform for community-driven initiatives and events. The collaboration also created employment opportunities for people facing barriers to entering the labor market. The partnership was founded on the belief that a profitable and sustainable business can be built by celebrating the diversity and plurality of society.
People like us
Charity Beer Collaborations
HELP Beer (2016 & 2018)
In 2016 and again in 2018, Mikkeller collaborated with the Danish Refugee Council to mark World Refugee Day by launching a beer named HELP. All proceeds from the beer were donated to support Syrian refugee children.
Danish Deaf Association
Mikkeller collaborated with the Danish Deaf Association on a tasting box and a beer supporting initiatives for deaf people in Denmark and sign language. The project also included awareness-raising activities, including a virtual beer tasting in sign language.
Free Beer
A beer created in collaboration with Warpigs and Vitalii Karvyha from Berryland Cidery to support the rebuilding of his cidery, which was destroyed as a result of the Russian invasion of Ukraine.
Brainstorm
A collaboration beer brewed with Danish brewery Flying Couch and Viking Malt, where part of the proceeds were donated to Hjernebarnet.
Freedom Berries
A beer brewed at Warpigs together with the Ukrainian brewery 2085. Most of the produced beer was donated to the brewery as part of a support initiative for Ukraine.
