State of beer - MBCC 2025
New report uncovers beer and brewery trends
For the first time, we’ve surveyed all the participating breweries to capture their insights on the industry and the latest beer trends. In recent years, discussions about the state of craft beer have intensified.
After a series of crises, some are beginning to question whether the golden era of the craft beer revolution is coming to an end. Is the market reaching saturation? Are consumer preferences shifting?
With this report, we wanted to get the perspective from the industry. It’s not meant to be a scientific paper and probably wouldn’t pass a formal peer review process as we’ve only surveyed the 100 breweries participating in MBCC.But when some of the world’s best breweries speak, it’s worth listening. Their insights offer a unique snapshot of where beer stands in 2025—and where it might be headed next.
