Mikkeller's Purpose,
Mission & Vison


We have a purpose, which is the “why are we here?”

To inspire and excite the world of craft beer.


We have a vision, which is the “what do we want to achieve?”

To create the most fun, inspiring and adventurous beer experiences in the world.


We have a mission, which is the “how we do it?”

We believe that quality, innovation, and passion are the keys to creating truly exceptional experiences. We also believe in the power of community and collaboration as a mean to drive creativity and bring new ideas to life. Our goal is to create new adventurous and curious beer lovers and to provide exciting, challenging, and playful experiences that will inspire people to drink high quality craft beer and become Mikkeller devotees for life. We strive to make every moment with our brand a truly special and unforgettable experience, and we are committed to building a diverse and inclusive community of craft beer enthusiasts around the world.

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