How Somersby transformed Baghaven to a Garden of Eden
Somersby, part of the Carlsberg Group, needed a unique space that could showcase their newest cider, Forbidden Fruit. Wanting to create a big splash, they aimed for something exciting, different, and daring that would pair well with their bold ambitions for their newest cider.
The aim was to create an immersive brand activation that would engage influencers, media and key industry profiles, while generating strong organic visibility across social platforms.
The aim was to create an immersive brand activation that would engage influencers, media and key industry profiles, while generating strong organic visibility across social platforms.
Location: Baghaven, Refshalevej 169B
Capacity: 70-400 guests
Event category: Product launch
Who: Somersby
The experience needed to feel sensory, surprising and contemporary, positioning Somersby as a modern and innovative brand within the Carlsberg portfolio.
In close collaboration with Somersby’s creative agency, we transformed Baghaven into a Garden of Eden-inspired setting, balancing raw industrial architecture with curated botanical elements.
In close collaboration with Somersby’s creative agency, we transformed Baghaven into a Garden of Eden-inspired setting, balancing raw industrial architecture with curated botanical elements.
From arrival to departure, guests were immersed in the Forbidden Fruit universe, with each element designed to support the overall narrative.To enhance the experience, we developed a bespoke on-site menu, using red apples as a recurring ingredient, carefully composed to complement the cider’s flavour profile.
As a final highlight, a four-metre-long snake was revealed, creating a striking visual moment and strong social content.
As a final highlight, a four-metre-long snake was revealed, creating a striking visual moment and strong social content.
The event delivered a strong and cohesive brand activation, resulting in:
· High engagement among influencers and industry professionals
· Significant organic reach across social media
· Clear reinforcement of Somersby’s visual identity
· A memorable and shareable guest experience
Through a combination of thoughtful storytelling, spatial design and precise execution, the launch successfully positioned Somersby and the Carlsberg Group, as leaders in contemporary brand experiences.
· High engagement among influencers and industry professionals
· Significant organic reach across social media
· Clear reinforcement of Somersby’s visual identity
· A memorable and shareable guest experience
Through a combination of thoughtful storytelling, spatial design and precise execution, the launch successfully positioned Somersby and the Carlsberg Group, as leaders in contemporary brand experiences.
If you are curious about hosting your own event at Baghaven or one of our venues, get in touch or read more about the options by downloading our Venue Catalogue.
